It’s no secret that COVID has changed a lot about how people do business, both online and offline. Aside from the risks involved, the rigid regulations that are imposed especially to contractors such as roofers can be seen as quite strict and risky, if not taken properly into account.
Of course, COVID didn’t take away your right of running your business and performing your work. If it did that for most contracting services, we’d all be in big trouble. However, the pandemic has also led to a variety of unspoken recommendations that most people tend to keep. Failure to do so might end up haunting you later on.
When it comes down to listing the safety policy for COVID on your website, the issue is one of those unspoken rules. Not all businesses do it, but those who do will be able to prove that they are more considerate of the safety and well-being of their clients. By simply posting your safety policy, it shows that you aim to inform and assist your clients to the best of your ability in these troubling times, and that speaks volumes when it comes to your reputation as a roofer and as a service provider in general. Find help from a firm with SEO for roofers to update your website contents. Original Post here: Is It Important to List the Safety Policy for COVID on a Roofing Website? via Blogger Is It Important to List the Safety Policy for COVID on a Roofing Website?
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Upgrading your old website might seem like a pain. After all, it will largely contain the same information, and it’s not likely that your client base or the main demographic you target will change overnight. So, what is the point of upgrading your website and spending money on a new online platform to share your services and products through?
Well, first of all it has to do with security and the use of the latest technologies to maximize your potential of improving your online presence and reaching enough customers. For instance, if your website isn’t properly optimized to leverage mobile searches, then you’re missing out. If it’s designed to use older security protocols, it might also be hacked, which causes a whole other set of bad headaches.
To figure out if your website needs to be upgraded or not, consider looking up the sites of competing businesses. How do they look compared to yours, and what do people say about them? We’re not just talking about people’s opinions of how good the website looks, but also about how well they can use it and how easy it is to perform certain tasks, such as searching for specific products or customizing their experience. In most cases, your website upgrade will benefit your image, but it will also do wonders to attract a lot of new customers. See how you can improve your website and increase traffic at https://www.roofingcontractormarketing.com/. Originally Posted right here: Improving Your Online Presence: Does Your Website Need to Be Upgraded? via Blogger Improving Your Online Presence: Does Your Website Need to Be Upgraded? 1/25/2021 0 Comments How Important Is the Facebook Social Platform for Improving Your Online Presence?Facebook is currently in use by billions of people. That statement can already act as a pretty good answer to the question of how important Facebook really is, whether you own a contracting service, or you make shoes for a living.
It’s no secret that Facebook rose as a giant even among other social platforms. Twitter, Instagram and Pinterest are quite large in their own ways, but even they can’t really compete with Facebook’s ability to drive modern trends and bring customers and businesses together. If you own a business, you’ll definitely want to have a presence on Facebook, as it will largely determine how people view you.
Unlike other social marketing platforms, Facebook offers a comprehensive set of tools for business owners to market their services and improve their image. Video ads are the trend these days, but depending on the type of business you own, you might also want to consider other forms of advertising and marketing, including those based on organic content and raising communication barriers between you and your clients.
In most cases, businesses using Facebook are enjoying far more success than those only promoting themselves on Instagram and Twitter. Although the use of a larger plan encompassing all major social platforms might be helpful in SEO roofing strategies, a lot of businesses actually do well even just by using Facebook and no other platform. First Posted over here: How Important Is the Facebook Social Platform for Improving Your Online Presence? via Blogger How Important Is the Facebook Social Platform for Improving Your Online Presence? There is a lot that people might now know about SEO (search engine optimization). One of the best practices for targeting search results online, it can help you improve your reputation and attract more clients than ever as a contractor:
First Seen over here: The Top 5 Reasons Contractors Need a Good SEO Plan via Blogger The Top 5 Reasons Contractors Need a Good SEO Plan Even though there are a lot of different social platforms for you to try out as a roofing contractor, not many come with locally targeted results and the ability to reach a large segment of the local population in your area. Also, you have to aim for practical results and to be able to use as many advanced tools as possible, not only to further your efforts, but to track their results as well.
Among the top most popular social media platforms available, only Facebook has everything you need, and others like LinkedIn, Twitter and Pinterest can also be used for accomplishing specific goals.
LinkedIn, for instance, is more of a networking platform that allows you to associate yourself with larger, more popular roofers and roofing institutions. Pinterest can help you get the word across about your roofing products and showcase some of your work; and Twitter is great for increasing your reputation and showing people that you mean to stand with them as an equal, rather than just maintaining a distant image.
Facebook has all this and more to offer, as it can enable you to use local ads, create groups and form a strong community of people whom you can guide and help out whenever they need information or roofing services. Facebook also allows for more freedom of movement with regards to networking and targeting specific demographics, as there are more people and businesses using the platform than on any other social marketing website. Look to https://www.roofingcontractormarketing.com/ to find more marketing strategies to improve and increase your business. First Seen over here: What Is the Top Social Platform to Help Get You Noticed as a Roofer? via Blogger What Is the Top Social Platform to Help Get You Noticed as a Roofer? Roofing isn’t always a lucrative option. During the months of winter, roofing contracts are far lower in number compared to the fall and spring season, and also compared to summer. If you’ve been a roofer for more than a year, you probably still remember that there wasn’t much work last year in January and February, and that, even though COVID-19 hit in the following months, requests for your services might still have been high in number once the lockdown in your area ended.
A marketing budget has to be carefully chosen to ensure that your company doesn’t fall into obscurity during the off season, but that you still won’t have to pay large sums of money to promote yourself. A balanced approach is very important, as you will need to keep in mind that your income is not as high as during the autumn and late summer, and that fewer people will be opting for your services – as well as any other roofing service.
In general, during the off season it’s best to focus less on targeting highly accurate results and turning leads into clients, and more on improving your reputation, reaching a larger demographic and establishing yourself in terms of thought leadership as someone who is genuinely willing and capable to help their clients. Hiring a firm like Roofing Contractor Marketing in Denver can help you achieve your goals. Originally Posted on: Should Roofers Modify Their Marketing Budget During the Off Seasons? via Blogger Should Roofers Modify Their Marketing Budget During the Off Seasons? Reviews are oftentimes the backbone of a roofing company’s reputation. There’s no better way for people to find out about you than through the praise of one of your past customers or the complaints issued by people who were not satisfied with your work. Whatever the contents of the reviews written about you, they will stick, and people will take them into account when making a choice.
Although you can’t force people to write nice things about you, your response to their reviews will help a lot in deciding whether or not your reputation will improve. For example, if a reviewer only gives your service two stars and complains about a detail that you didn’t take into account, people reading that review may react very differently to it, if you actually responded and asked them politely to contact you, so you can resolve the matter, or if you actually give them an explanation about it right off the bat.
Giving a polite answer, speaking concisely and being prompt and to the point in your answers will matter a great deal. In fact, it will often make the difference between readers perceiving that your service is lacking and the perception that any negative complaints about your service are unsubstantiated. Be sure to incorporate other roofing SEO services to enhance your presence and reputation. First Posted right here: What Is the Best Way to Respond to Reviews? via Blogger What Is the Best Way to Respond to Reviews? It’s no secret that marketing is used by many types of companies these days. The following are just a few of the main reasons why your roofing company might want to consider setting up a working marketing plan:
Article Source over here: The 5 Main Reasons Why a Roofing Contractor Needs Marketing Support via Blogger The 5 Main Reasons Why a Roofing Contractor Needs Marketing Support |
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August 2021
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